Main Problem
The objective is to encourage advertisers to undertake some social responsibility not to offend people by their advertising images, yet in a free market they should be able to communicate a message to their customers.


Sub Problems
Further research should be undertaken into types of people who are offended and the areas of offense.

Instead of hard selling this ideology to advertisers, an alternative approach should be considered.

Selection of controversial advertisements should represent categories as wide ranging as possible.


Design solution
A publication featuring the collection of designers’ suggestions on improving three controversial print advertisments and the final improved pieces.